Scaling from €50k to €500k ad spend requires different playbooks. I know which ones.
Anyone can write a strategy. Few understand what drives business value.
Strategic insight isn't theory — it's seeing the leverage points others miss.
The question isn't "can AI do this?" The question is "should a human still do this?"
I build systems that eliminate the second so people can focus on the first.
Three domains. Infinite depth.
The spark. Following interest into new domains. Where others stop at surface patterns, I ask: what's underneath?
The commitment. Going deep enough to see what others miss. Real mastery isn't breadth—it's depth that compounds.
The threshold. Where knowledge becomes intuition. Where patterns emerge before data confirms them.
Where masteries intersect. Not additive—multiplicative. Three deep domains don't triple value. They create exponential advantage.
Deep in one domain. Exceptional depth. Limited surface area.
Broad surface area. Shallow depth. Quickly outdated.
Three overlapping masteries. Deep enough to matter. Integrated enough to multiply. Exponential value.
Growth & Innovation Manager @ KIXX
Bruges, Belgium
Building what others only plan.
Most move slow and break nothing.
Selling hours, not outcomes.
Measuring activity, not impact.
Talking strategy, not testing reality.
CDMX proves different.
Move fast. Test relentlessly. Outfail the rest.
Three domains deep enough to see what others miss.
Integrated enough to build what others can't.
Not consultancy.
A multiplier for companies ready to grow different.
Depth isn't scalable.
Working with few to move fast.